Majors and Programs

College of Business: Marketing

Marketing is a business philosophy that suggests an organization should focus on satisfying customer needs and wants—information often obtained via research. As a marketing major you will explore marketing decisions such as product design, pricing, promotion, personal selling, and distribution plans. The Iowa State program offers courses and programs that combine theoretically sound principles with hands-on experiences; for example, you will have to opportunity to work in the Iowa State Business Analysis Laboratory gathering important marketplace data for organizations such as 3M Corporation and Lockheed Martin Corporation. You will also be able to participate in one of the university’s largest internship programs to work with esteemed companies such as Cargill and John Deere. A degree in marketing from Iowa State will prepare you for a variety of career options in fields such as marketing research, public relations, advertising and sales promotion, sales, and sales management.

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